Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...

The Internet of Things (IoT) is the greatest value-add opportunity a marketer could ever wish for, writes Steve Sammartino. The value equation is a simple idea in the world of marketing: Value = ...

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process ...

Today’s shopper has many choices. From the physical shops around the corner to 24/7 shopping in their pockets, capturing and retaining their attention is a challenge for any retailer. That challenge ...

There are many shades of gray in OEM upgrade proclamations—as well as innumerable ways for CIOs to extract greater value from existing networks Having worked on Wall Street for many years, I’m a big ...