Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

It’s a well-worn maxim that companies can’t manage what they don’t measure. But using A.I. transforms both what companies can measure and what they should manage. Several corporations have learned to ...

Knowledge workers are racing ahead with AI, but organisations still evaluate them as if they are working alone. How we ...

Performance systems translate the CEO’s strategy into specific activities and accountabilities. They are one of the most important tools for aligning an organization. Companies deploy many systems ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

As noted in my May 2001 column, benchmarking is used by companies throughout the world to match their performance to the best firms when it comes to critical aspects of operations. This month, it's ...