Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...
Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...
Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...
It’s been well established by numerous research studies, including those by BrandAsset Valuator, that strong brands drive business growth. BrandAsset Valuator is WPP’s proprietary brand analytics ...
GRAND RAPIDS, Mich., November 25, 2024--(BUSINESS WIRE)--UFP Packaging announced the opening of its 10,000-square-foot Packaging Design and Development Center (DDC) at its Newnan, Ga., facility. The ...
Some things can make us completely change the way we look at things we do. For example, last year, the coronavirus outbreak led to global behavior changes that caused every person on Earth to ...
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