Social media is a creative ecosystem these days. To stand out, brands must move with culture—building workflows that allow ...

Your social media strategy is a summary of how you plan to achieve your goals on social media. It guides your actions and helps you assess what’s working and what isn’t. Here’s our step-by-step guide ...

Social media has become huge in the last few years. There are new social media sites that pop up every day. I have been personally involved with social media for about ten years and have found it to ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your ...

As financial services firms develop social media programs, more financial advisors are establishing an active social media presence. But before you jump into the fray, you need to determine how you ...

Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go through making good goals and smart goals and objectives for your firm's ...

Press releases are an essential part of marketing communication, and it’s easy to see why — they are inexpensive, more credible than paid media, reach a wide and diverse audience, and win customers ...

Nearly two years after launching its first major foray into the world of social media in the shape of its LillyPad corporate blog, Eli Lilly is developing a company-wide social media strategy. Lilly ...

Competition is fierce in the social media app world, but revenues are slim. This is not a surprise considering the low barriers to entry to their development. And with so many people using Facebook, ...