Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Expertly demonstrating the power of packaging is Frito-Lay's stripped-back Simply NKD Cheetos and Doritos – a duo of plain ...

Sustainability in tech has never been more important, as technology becomes ever more central to the way we live our lives. Internet traffic has multiplied more than 20-fold since 2010, with the ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...