As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

You can download apps that let you read eBooks pretty easily on your iPad and iPhone or Touch but that doesn’t help for all documents or eBooks. Still, before you ...

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ...