A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Over the past few years, business leaders have lived through a masterclass in volatility. A global pandemic, supply chain breakdowns, surging cyberattacks, economic whiplash, and now the rapid ...

The goal is to shift from being a cost center to a value driver, building a maintenance and asset management program that ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

The weakness is that the so-called HTW is in fact a list of initiatives, one that doesn’t pass the key test of strategy.

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations ...

Current political and economic issues succinctly explained. The United States is living through the most intense period of geopolitical competition since the end of the Cold War, and its strategic ...

Passive income investments can get you on the path toward becoming a millionaire.

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...