Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

As my Inc.com colleague Justin Bariso has explained, ask psychologists about how to think about personality and they’ll all point you to “the Big 5.” Understanding how introverted, open, or neurotic ...

As I sit on my sofa every day devouring book after book and absorbing hours of Netflix, I can't help but wonder which characters from my favorite shows represent my personality best. Am I more of an ...

A new dating app called Cosmic wants to shake up the market by not charging for basic features like seeing who likes you or undoing your last swipe, while also making it easier for users to build ...