When you see the heady heights that company pages such as Microsoft have achieved, it can seem like a mountain that's just too difficult to climb. The follower numbers grow notoriously slowly compared ...

Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services.

Though many advisors are comfortable with the ins and outs of using LinkedIn via their personal page, few are using one of the strongest features of the social network: company pages. LinkedIn company ...

It's no longer enough to just drive traffic to your website, you need to engage your web visitors and create an online journey that leads them quickly to the content they're searching for. LinkedIn ...