The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

If you stop to think about the number of different brands out there, it will make your head spin. Across all industries, there are millions — probably even billions — of brands in the marketplace. And ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Remember the early days of getting directions online? You'd go to a site like MapQuest, put in your start and end points, and print out 10 pages of turn-by-turn directions. It worked great... until ...

Opinions expressed by Entrepreneur contributors are their own. Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...