Customer persona is a fictional representation of your ideal customer based on real data and research. Creating customer personas will be helpful in communicating about the various customer segments ...

Meet Kylie Montgomery from Milwaukee, Wisconsin: Kylie is 25 years old, single, and has an older dog she rescued from the humane society while in college. She runs her own new home interior design ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. Despite the omnipresence of one-dimensional customer personas, many brands still ...