When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Start small with AI and personalize its use for big impact. Overcome resistance by leading with examples and celebrating small wins. AI boosts efficiency, but human creativity still drives innovation ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Cecily, the financial controller of a startup tech firm, describes what typically happens when her CEO returns from a conference. “She always comes back with a ‘great’ idea. And for a while we all put ...

We’ve spent a century creating efficient organizations. We’ve created companies of scale that transform our economy and create wealth. Dozens of companies are now bigger than the economies of entire ...