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Everyone's on the au naturel kick, but most of us need a little bit of makeup to cover up blemishes, dark circles, and pigmentation from time to time (or, if you're like me, every day). The dead ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

Finding the perfect foundation shade can be a daunting task with so many options available in the market. Whether you're a fan of drugstore makeup or are looking for something a little more luxurious ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

Viewers raved about the tip for those who struggled to properly color-match COLOR matching base products can be difficult but don’t have to be wasteful. One makeup influencer has revealed how she ...

Finding the right foundation color can be a huge pain. No matter how diligent you are, the shade ends up a little bit off and you get stuck with a bottle of something that isn't perfect (which it ...