The challenge today isn’t just how to improve surveys, writes Matteo Cera, co-founder of Glaut, it’s how to use new technologies to collect data at scale without losing the depth and nuance that human ...

Ever painted your interview data? Me neither, but that’s where we ended up in this recent innovative and energising session with Dr Andy Balmer, a Sociologist of Everyday Life and a member of the ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...