Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

(By Rick Fink) Business owners, especially when dealing with advertising, seldom factor in the lifetime value of gaining one new customer. The same, unfortunately, may be said about advertising reps ...

The notion of firing customers—or at least letting them walk away without a fight—goes against every entrepreneurial instinct, not to mention some basic accounting principles. Yet as your organization ...

Small business owners are often worried about certain key performance indicators (KPIs) and metrics, like revenue, conversion rates, and other marketing and sales data. In the effort to boost the ...