adweek

Ralph Lauren’s TikTok Campaign Around the US Open Is a First for the Platform

As the U.S. Open ramps up with brand activations, Ralph Lauren is rolling out a new campaign tied to the sporting event on TikTok. Ralph Lauren is using both the sponsored hashtag challenge offered on ...
adweek

Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running a sponsored hashtag challenge, an ad ...
eMarketer

Kroger’s Hashtag Challenge: A Retailer's Perspective on TikTok

Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to short-video app TikTok. With a highly engaged Gen Z audience, the Chinese-owned app has ...
Retail Dive

DSW’s debut hashtag challenge on TikTok racks up 1.3B views

DSW's first branded hashtag challenge on TikTok is part of its broader effort to show its selection of brands, prices and styles for any occasion. With the back-to-school shopping season starting next ...
Marketing Dive

Chobani dips into TikTok with first hashtag challenge for Opposite Day

Chobani is hosting its first hashtag challenge on TikTok, launching a campaign today to celebrate Opposite Day (Jan. 25) and a limited-edition flavor, according to an announcement emailed to Marketing ...