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GE 'Matrix' Ad: Machines Are Still the Enemy

Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy on ...
Fast Company

The Matrix Returns In A New Campaign For GE

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs ...
The Drum

Agent Smith from The Matrix makes an appearance in General Electric ad

General Electric has unveiled a new TV campaign, created with BBDO New York, featuring Agent Smith from The Matrix. The ad sees Hugo Weaving take up his old role as he wanders round a hospital and ...
Business Insider

10 Years After Matrix Trilogy, Agent Smith Stars In GE Ad

It might be 10 years since the last installment of "The Matrix" was released, but GE decided to use Agent Smith as the new spokesman for its campaign about the "brilliant machines" which help the ...