Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Even the best advertising campaign won't be equally effective on every consumer everywhere in the country. Market segmentation is a way to target your ads more effectively. A steakhouse wants to ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...