Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

This is a preview. Log in through your library . Abstract Suggests concerns about measurement in reading research; these are addressed to researchers and consumers of research. The problems are ...

Several models for limited dependent variables (variables having a non-negligible probability of exactly equaling zero) are examined. Estimation in and discrimination among the various models are ...