Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...