While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

A video that is relatively short in length. Created for many reasons; for example, by influencers on social media as well as by commercial advertisers, a short-form video is generally no more than 60 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long history on ...

The expansion of the short form Emmy category to include five awards is a sign of the fast-paced times as content creators grow their offerings and established networks and broadcasters see the value ...

GIFs — or, let’s call it for what it is: short-form video — were always pretty popular, but it still seems surprising that we would embed them into our phone’s keyboards. But here we are in 2017, and ...

What better way to engage with your audience than use the social media content type and channel best suited to them? Read on to learn which works best for your brand. Social media has been at the ...