The power of iconography: Encoding memory across time

Every generation leaves behind images that shape memory. From temples and portraits to symbols layered with meaning, visuals ...
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PolyU initiates cognitive remediation programme using memory encoding strategies to provide early intervention for people with mild cognitive impairment

With its ageing population, the prevalence of dementia in Hong Kong is expected to increase. Healthcare researchers from The Hong Kong Polytechnic University (PolyU) have developed an innovative ...

STUDY: Boost in memory encoding with real-time editorial content

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...
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How does the hippocampus coordinate memory encoding and retrieval?

A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

QMS neuroscience study highlights impact of dynamic content on memory and engagement

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

If you remember these seven moments from decades ago, your memory is sharper than most seventy-year-olds

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

Why forgetting names is rarely a memory problem, psychologists say; here's the real reason

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...