Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

A study highlighting Amazon's dynamic pricing algorithm indicates that the function led schools and municipalities to overpay for office supplies. While Amazon may offer convenience, its pricing ...

Instacart users across the country may be paying more for the same groceries because of secret price tests powered by artificial intelligence, according to a new study. Consumer Reports released its ...

Around a dozen states have introduced legislation that would upend the way hotels, airlines, and OTAs set prices.