Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...
Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...
Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.
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Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...
Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation ...
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding ...
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