WIXOM, Mich. -- Cheong Choon Ng was trying to make rubber-band bracelets with his daughters four years ago when he realized his fingers were too big to manipulate the bands. So, the automotive ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...

Parents who are sick of vacuuming up the little blighters from under the sofa have US entreprenur Cheong Choon Ng to thank. His daughters were fond of making bracelets by weaving elastic bands over ...

The Rainbow Loom is the latest toy craze, and the rubber bracelets it makes are showing up on powerful men from Governor Chris Christie to talk show host Jimmy Kimmel, who say they can't say no to a ...

There aren’t many kiddie crazes that can get girls in their mid-twenties actively amped up. We’re interested that the Frozen costumes are going for £1,000 on eBay (because it’s plain bonkers), but ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...