Discover how the RFM model evaluates customer value by analyzing recency, frequency, and monetary value. Improve client ...

Since ChatGPT was released nearly three years ago, individuals and companies have experimented with reactive AI, composing AI prompts to create articles, tables, translations, to-do lists, and ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

According to CalWest Apartments President David Malcolm, the latter form of success is predicated on providing consumers with ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

First outcomes-based b2b payments platform proves what CFOs actually want: measurable financial results LAS VEGAS, NV / ACCESS Newswire / October 27, 2025 / Finexio, the leader in embedded b2b ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

This report outlines a new benchmark for travel loyalty, with a clear framework for evaluating program quality and a roadmap ...

One tactic is the incremental method, which involves smaller increases over time rather than a significant jump all at once.

Verizon is struggling to shake a consumer trend that continues to grow legs, especially after the phone carrier issued several price hikes over the past year for its services. The increases have ...