Frito-Lay is taking a crack at improving America’s favorite pastime. The parent company of Cracker Jack (one of baseball’s most iconic snacks in the game) announced on Tuesday that it's added a rookie ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also being offered for the first time in a ...

For a child, the prize at the bottom of a Cracker Jack box has been one of the greatest mysteries for over a century. Now, the traditional snack is getting a new look. After more than 125 years and 23 ...

ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a surprise when they go looking for the buried toy prize inside the box. The brand is bringing its 125-year tradition of ...

As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

COLUMBUS, Ohio — The iconic Cracker Jack snack is getting an update with the introduction of Cracker Jill to celebrate women in sports. The company announced five different representations on a series ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

Cracker Jack unveiled a line of limited-edition bags featuring Cracker Jill, a new character meant to celebrate women who break barriers throughout sports, according to details shared with Marketing ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

(Gray News) – As one of baseball’s most iconic snacks, Cracker Jack is adding a new face to its roster – Cracker Jill. “We’ve been so inspired by how girls and women are changing the face of the game, ...