After years of scrolling to the bottom of 40-page end-user license agreements just to check the “I Agree” box and move on, consumers are now taking notice of—and taking action over—how companies are ...

U.S. privacy law continued to expand in 2024, both geographically and substantively. We now have 19 states with comprehensive consumer privacy laws (some of which are already in effect, while others ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

When consumers entrust their personal information to a bank or credit union, they expect the financial institution to use that data to get to know them, understand their unique needs, and make their ...

This checklist assumes the controller wants to ensure that the personal data rights it offers to individuals meet the requirements of all US state consumer privacy laws, including those with future ...

Publishing a website privacy policy is now standard practice. But assuming that a single, generic policy covers everything is inherently risky. In reality, privacy obligations can arise from several ...

In September 2024, the Federal Trade Commission (FTC) released an eye-opening report that digs into the data habits of nine major tech giants, including Amazon (Twitch), ByteDance (TikTok), Discord, ...

Almost half the US states have passed comprehensive consumer data privacy protections that go beyond federal health privacy rules, known as Health Insurance Portability and Accountability Act (HIPAA).

When it comes to sharing data, blind faith isn’t enough. Today’s consumers have a heightened awareness of the risks involved and are paying closer attention to how companies manage these risks. They ...

The shift is illustrated by a recent enforcement action brought jointly by the Federal Trade Commission (FTC), California and Utah against telehealth provider Hims & Hers. According to a client alert ...

New California law requires social media companies to make it easy for users to cancel their accounts and remove all data. It's the first law of its kind in the country and other states are expected ...

In this Help Net Security interview, Dr. Joy Wu, Assistant Professor, UBC Sauder School of Business, discusses the psychological and societal impacts of data monetization, why current privacy ...