Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Consumer decisions today are no longer driven by logic alone; they reflect complex psychological and economic interactions. This is where ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

As a business leader, or a product manager, have you ever wondered why consumers prefer a particular brand or Product, even when there may be other, objectively better options out there? How does a ...

Five decades ago, the field of behavioural economics was just getting off the ground, as psychologists brought insights from their studies to the theory-heavy world of academic economics. The ...