The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...

Psychological theory and research will benefit in many ways if the research is planned, carried out, and interpreted within the frame of reference of the life span and the continuous processes of ...