Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...