OSAC’s communication mission is to develop, execute and guide a strategic communications capability to manage stakeholder relationships based on agency direction, program intelligence, and center ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The gap between where many IC teams are and where they need to be is about developing an entirely different skill set.

This process is based on Gap Analysis. Supposedly, the competitor who manages to execute it better and more wisely (and also carries out the strategy with consistence and persistence)—will be the one ...

Communication strategies encourage consumers to make a response, either by requesting further information or purchasing a product. You can improve the effectiveness of your strategies by building a ...