There are many explanations that can be used to help people understand the Behaviorist Point of View. Some are very factual, others argue towards practical concerns, and still others are highly ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...

Over the past few years, a number of publications have reported the results of a variety of human classical eyeblink conditioning experiments. This renewed interest in human classical eyeblink ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

All animals have the capacity to learn through operant conditioning and other types of learning, and as a result, zoos and other animal care facilities have shifted towards the use of positive ...