Around the beginning of the 20th century, Russian physiologist Ivan Pavlov taught dogs to associate doggie dinner with the sound of a bell — and so trained them to reflexively salivate when they heard ...

If you have spent any time researching dog training, you've probably encountered some clinical terms. Some of these terms are straightforward, while others can be a bit confusing, especially when ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

When students first learn about Pavlov's dogs--that dogs learn to salivate to the sound of a bell (the "conditioned stimulus") when the bell had been sounded before the presentation of food (the ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...