While most lingerie brands would usually pick a buxom lady to model their latest underwear collections, Dutch department store Hema have opted for a more unconventional choice. Male model Andrej Pejic ...

It’s no secret that Irina Shayk loves a funky undergarment. But her latest iteration just might be her funkiest yet. She just stepped out on the red carpet in a Madonna-esque bullet bra and ...

The singer and actress has teamed up with the intimates brand for a silky collection you can shop now. By Rylee Johnston All products and services featured are independently chosen by editors. However ...

She has become the unofficial face of body positivity since becoming the first Plus-Size woman to land the cover of Sports Illustrated swimsuit issue. And on Saturday, Ashley Graham promoted her new ...

SKIMS is launching its new innovation on Oct. 31 and is donating a portion of the proceeds to combat climate change SKIMS Kim Kardashian is feeling extra perky about her latest SKIMS launch. On Friday ...

Primark has been praised for featuring a "strong and beautiful" woman modelling the retailer's new 'all bodies' lingerie range, which includes a new collection of post-surgery bras. The image was ...

Aerie is changing the way we shop for bras! Aly Raisman has never been shy about discussing her own body image issues — even when posing nude for Sports Illustrated and speaking candidly about ...

Megan Fox has stunned as she almost spilled out of a tiny gold bra which features in her new Boohoo range. The Hollywood actress, 36, posed professionally as she modelled the collection which featured ...

Madelaine Petsch was announced as the new face of Kim Kardashian's SKIMS on Tuesday. She made her debut in a black bra and undies that highlighted her toned figure. And soon after the 29-year-old was ...

The leading lingerie brand has unveiled a capsule collection of bras for fuller busts – all modelled by Rebecca Mone, the first daughter of the company's 42-year-old founder. In a series of beautiful ...

Lingerie model and influencer Emily Shak has had a £4600 boob job after revealing she had to put socks down her bra. Emily, who has amassed over one million followers on Instagram, told her followers ...