And you don’t know if you’ll upset them by calling or if they’ll shut down the conversation before you get a chance to explain. To help you figure out what to say to prospects, we’ve gathered 17 ...

Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

Last week, a Sales Machine reader by the name of Mike Kroll posted a LONG comment to an older post. His comment laid out a method for cold calling that transforms the runaround that prospects often ...

Earlier this week, I had a great conversation with the lovely and talented Wendy Weiss, who's well known in the sales training industry as "The Queen of Cold Calling." She's pretty much the go-to ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

No one really likes the idea of being on the giving or receiving end of cold calls. The name alone is enough to give you chills. Maybe that’s why some refer to the practice by the more euphemistic ...

Cold calling is a necessary activity that many salespeople dread, as it requires a great deal of persistence and typically results in plenty of rejection. However, effective cold calling can make the ...

Contrary to popular belief, cold calling needn’t be a chore. In fact, cold calling can actually be fun, if you go about it the right way. The key to success (as with everything else in the business ...

One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.