The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Having a good team isn't just about skills and references; it's about personalities and how they interact. Employee motivation is part of that. Do your employees inspire each other to achieve or see ...

David Lloyd Shepard has announced the release of his new book, The New PSYCHOLOGY: A Unified Field of Brain, Mind, Behavior, Perception, Culture, and Life... These are the bits and pieces that make up ...

This article uses survey data obtained from Taiwan to investigate consumer perceptions of smoking risks and the linkage of these perceptions to smoking behavior. In our analysis, two equations are ...

Recent research suggests that the psychological consequences of being in a disadvantaged position in society may stimulate appetite and increase eating regardless of one's ability to access healthier ...

Perception is reality, the saying goes. That may be even more true for law firms these days than some other businesses given the weight perceived status and money are given by the industry. But some ...

Your surroundings may influence your social behavior more than you realize. New research from the Brain Research Institute at ...

Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to ...