Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

THE anchoring effect is a cognitive bias where our decision-making is influenced by the first piece of information we receive, which serves as an “anchor” for our subsequent judgments. Even if the ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...