Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

Scrolling through the session catalog on the opening day of Adobe Summit this week, it was notable that most if not all the Workfront sessions were already full. The huge interest in the work ...

With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

While much of the emphasis on marketing technology in recent years has focused on the customer-facing system, there are powerful opportunities for CMOs to achieve even greater productivity gains by ...