Winning in the 20s: How access needs to evolve. Access has become the front and center topic for the pharmaceutical industry. Majority of pharma companies now have explicit goals and commitments to ...
BCG’s 2022 benchmark study uncovers new competencies needed for pharma access leaders in enterprise-wide business strategy, where thoughtfully designed approaches and goals focused on shared priority ...
At the forthcoming Pharmaccess Leaders Forum Spring conference, Ana Céspedes, senior vice president of global marketing and strategy at EMD Serono, a business of Merck KGaA, Darmstadt, Germany will ...
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